1. Which is a risk of pursuing a differentiation strategy?
A. A wide difference in cost between differentiated and undifferentiated products
B. Absolutely no difference in cost between differentiated and undifferentiated products
C. A small difference in cost between differentiated and undifferentiated products
D. None of the above
2. Which of the following is an example of a competitive advantage resource?
A. Operating leverage
B. Patents
C. Liquid assets
D. A Total Quality Management process