If concert seats are priced at $75 each, demand is expected to fill 820 of a 1000 seat auditorium. The variable cost per seat is $10. Using yield management, the price structure has been redone so advance tickets are $65 or $100 at the door. Average advance ticket demand at the new price is expected to be 650, and at-the-door demand is forecasted at 220 tickets. Which is a better option in this example-traditional pricing or using yield management?