Assignment task:
Kindly provide a summary or reflection of MKT353 Retail Management Seminar 3.
And out of the 4 growth strategies stated below, which growth strategy has the greatest chance of success?
Which one has the least chance of success? Why?
You may want to provide an example of an existing retailer in Singapore to support your point.
Growth Opportunities
- Market Penetration.
- Market Expansion.
- Retail Format Development.
- Diversification.