1. Besides using a life cycle strategy, select which group of characteristics would be most commonly used by a differentiation strategy with a product life cycle focus.
A. Heavily increase automation ratings, average marketing expenditures, & allow products to transition from one segment to another as the perceptual map continues to evolve
B. Slightly increase automation ratings, minimal marketing expenditures, & allow products to transition from one segment to another as the perceptual map continues to evolve
C. Slightly increase automation ratings, invest heavily into marketing, & reposition products into desired target segments
D. Slightly increase automation ratings, minimal marketing expenditures, & reposition products into desired target segments where they will remain.
2. Great Skot expects to have cash receipts of $532,160 and cash disbursements of $581,720 in June. If Skot has a minimum cash balance of $40,000, how much will Skot have to borrow if it started the month with a cash balance of $52,000?
A. $37,560
B. Surplus of $12,000. Will not have to borrow.
C. Surplus of $49,560. Will not have to borrow.
D. $49,560