Response to the following problem:
You Decide: Which is more important to a company's overall success and profitability: quantitative or qualitative factors?
Often a company is judged based on the strength of financial indicators, such as sales revenue, net income, or earnings per share. However, many of these measures fail to incorporate intangible items, such as delivery time, quality control, and customer service. In a management accounting field setting, which factors are most important?