Questions:
1. Question : Which example illustrates a law enacted to facilitate commerce (affecting the Place aspect of the marketing mix)?
2. Question : Which of the following was cited as a difference between demographic trends in China and India?
3. Question : Which answer BEST conveys how technological and ecological concerns are related?
4. Question : What is the economic effect (described in Chapter 8) that takes hold as the size of a country's population of working age individuals increases?
5. Question : As discussed in Chapter 7, what do marketers' study as they examine purchasing behavior?
6. Question : Which of the following BEST describes the process known as "data cleansing"?
7. Question : In what circumstances is a segmentation approach LEAST likely to make a substantial contribution to a company's profits?
8. Question : How are marketers responding to different market niches' variations in their concerns about ecological issues?
9. Question : Which of the following is NOT one of the nine criteria for effective segmentation of markets?
10. Question : Which example BEST illustrates "market sensing"?