Which element of promotional mix does activity illustrate, Marketing Management

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Which element of promotional mix does activity illustrate

Question: Zappos partnered with JetBlue Airlines and turned a baggage claim belt into a board game at JFK Airport in New York. Passenger bags that landed on a specific square on the belt won a prize like shoes. Which element of the promotional mix does this activity illustrate? Multiple Choice public relations sales promotion personal selling advertising product placement

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Marketing Management: Which element of promotional mix does activity illustrate

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Marketing Management: Which element of promotional mix does activity illustrate

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