Item Perception Average Expectation Average Differences
1 5.5 2.3 3.2
2 5.4 2.4 3.0
3 5.9 2.2 3.7
4 5.8 2.8 3.0
5 3.2 3.2 0
6 4.4 4.1 0.3
7 4.3 5.3 -0.1
8 2.5 4.9 -2.4
9 4.6 5.6 -0.1
10 6.2 3.4 2.8
11 6.5 3.2 3.3
12 6.6 3.4 3.2
13 6.8 3.6 3.2
14 3.1 3.2 -0.1
15 4.5 3.3 1.2
16 3.3 3.4 -0.1
17 3.1 3.2 -0.1
18 3.2 3.5 -0.3
19 1.6 6.5 -4.9
20 1.8 6.6 -4.8
21 1.5 6.4 -4.9
22 1.4 6.3 -4.9
Recently, a medical office administered the SERVQUAL survey to its customers as a way to determine where it should focus the process improvement. Forty surveys were administered to customers before and after they were treated. On the basis of the 40 responses, averages were computed for each item. Using the averages in the table above, compute dimension averages. Based on your findings, which dimensions should be emphasized? Also perform a two-dimensional differencing analysis. Do your results differ from your answer in the previous question?