Discussion Post: SAS Enterprise Miner
A supermarket is offering a new line of organic products. The supermarket's management wants to determine which customers are likely to purchase these products. The supermarket has a customer loyalty program. As an initial buyer incentive plan, the supermarket provided coupons for the organic products to all of the loyalty program participants and collected data that includes whether these customers purchased any of the organic products.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.