1. For a Dishwasher, Busboys, and Cooks. Why would the Bars Evaluation (Behaviorally Anchored Rating Scales) be most effective? Explain
2. Are there special challenges when segmenting and positioning a product in global as opposed to domestic markets?
3. Which consumer promotions would be most useful for Six Flags? Why?
4. Identify at least one item that surprised you about marketing and implementing marketing. Explain using a page.