Which competitors of netflix used a direct channel approach, Marketing Management

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Which competitors of netflix used a direct channel approach

Problem

NETFLIX - Notice the fragmentation of the at-home movie market; different segments wanted to rent from retailers, others wanted the rent-by-mail for convenience, and others wanted streaming delivery. Discuss the need for new distribution channels based on these changes in market preferences. Which competitors of Netflix used a direct channel approach? Indirect channels?

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Marketing Management: Which competitors of netflix used a direct channel approach

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Marketing Management: Which competitors of netflix used a direct channel approach

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