Assignment: Marketing
Begin your report by answering the following questions and then analyze the companies as follows.
i. What are businesses hoping to achieve through social media marketing?
ii. What are the different types of social media?
iii. Why is it important to target your audience?
iv. What message do business want to send to their audience with social media marketing?
v. How effective is social media marketing?
vi. What are the advantages of social media?
Choose TWO companies from the following list and describe their social media marketing strategies and then compare them.
• Chipotle
• Dove
• Nike
• Red Bull
• Lego
• Starbucks
• Wayfair
• Oreo
• Coca Cola
• Pizza Hut
• Old Spice
• Staples
• Zappos
• Charmin
• JetBlue
i. Which company do you think has a better strategy? Why?
ii. How could each company improve their strategy?
iii. Feel free to any other thoughts you may have.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.