A British hospital chain wishes to make its first entry into the U.S. market by building a medical facility in the Midwest, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at Northwestern University.
| Factor |
weight |
Chicago |
Milwaukee |
Madison |
Detroit |
| costs |
2 |
8 |
5 |
6 |
7 |
| Need a facility |
1.5 |
4 |
9 |
8 |
4 |
| Staff availability |
1 |
7 |
6 |
4 |
7 |
| Local Incentives |
0.5 |
8 |
6 |
5 |
9 |
After a preliminary analysis, four cities are chosen for further consideration.
They are rated and weighted according to the factors shown below:
a) Which city should Moodie select?
b) Assume a minimum score of 5 is now required for all factors. Which city should be chosen?