Which buyer purchases products-services for very first time


Assignment:

1. Process through which large organizations identify, choose and evaluate among range of brands is classified as

A.small buying

B.procedure buying

C.organizational buying

D.large buying

2. Individuals who request need of purchasing something are classified as

A.initiators

B.users

C.influencers

D.providers

3. Buying mode in which buyer purchases products or services for very first time is classified as

A.new task

B.modified task

C.straight task

D.in-house task

4. Form of undersupply relative to an explicit or implicit contract is classified as

A.self-serving

B.opportunism

C.reduced opportunities

D.asset specify

5. Individual who shapes product specifications and plays role in negotiation are classified as

A.buyers

B.suppliers

C.approvers

D.providers

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Marketing Management: Which buyer purchases products-services for very first time
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