Which brand is this consumer least likely to purchase, Marketing Management

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Which brand is this consumer least likely to purchase

1. Calculate the scores for Brands B and C. Which brand would this consumer likely choose?

2. Which brand is this consumer least likely to purchase? Discuss two ways the marketer of this brand can enhance consumer attitudes toward purchasing its brand.

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Marketing Management: Which brand is this consumer least likely to purchase

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Marketing Management: Which brand is this consumer least likely to purchase

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