1. Select an American organization or industry of your choice and discuss its competitive situation. Who are its new and established competitors, and how is it reacting to competitive actions? Which aspects of this competitive environment are most noteworthy?
2. Product portfolio refers to all of the products and product lines that an organization offers its customers. Using an industry of your choice, explain its product portfolio, and how it could be designed or altered to reflect marketing strategy.
3. Organizations are constantly eliminating products, some of which may have been around for decades. Using an organization of your choice, think of a product it has eliminated or might consider eliminating, and explain the rationale behind doing this.