Assignment: Paid Search Ad Analysis
Instructions (EXAMPLE BELOW)
1. Go to Google
2. Enter your Search Query of choice
3. Take a screenshot
4. Provide feedback on the following 3 things
5. Is there at least one ad that is relevant to your query and you would consider clicking through to?
6. Which AD do you find most compelling and why?
7. In the most compelling ad please identify (either written response or marked up screenshot) the Display URL
Optional: identify a Unique Selling Point and or Call to Action within the ad
Submission
• Either paste screenshot within the assignment response with feedback or create a document (DOCX or PPTX) where screenshot is pasted and feedback is provided.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.