Whether lower price will have significant impact on sales, Other Management

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Whether lower price will have significant impact on sales

Case study: Saputo Inc., a Canadian dairy company, is attempting to break into Portugal, a new international market, but the company is not having much success. Saputo wants to conduct a research study to determine whether a lower price will have a significant impact on sales. Which of the three research designs should the company choose? Why?

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Other Management: Whether lower price will have significant impact on sales

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