Discussion:
Where to Spend the Money on Advertising?
You work in the marketing department for a restaurant chain. Your manager believes that the money spent on advertising is not achieving its goal. He would like to figure out the proper distribution of the marketing budget for advertising. He has an independent polling association ask 1,000 people which of the five restaurants that your corporation controls is their favorite. He brings the results to you for analysis.
Answer the following questions:
Explain how bar charts and pie charts would help your organization figure out how to spend the advertising money.
Consider other factors that the company should perhaps consider in making its determination (assuming the survey truly represents your customers).