Assignment task:
Review: The Effects of Social Media Use on Preventive Behaviors during Infectious Disease Outbreaks: The Mediating Role of Self-relevant Emotions and Public Risk Perception By Sang-Hwa Oh, Seo Yoon Lee & Changhyun Han
Choose one of the websites in the list below. In your reply, develop a communication audit of their digital presence.
- The American Cancer Society
- The Juvenile Diabetes Foundation
- The National Organization for Rare Disorders
- Partnership for a Healthier America
In your post, provide an overview of the following:
1. Where does the organization have a digital presence?
2. Who are their target audiences?
3. Are branding, language, and identity consistent across platforms?
4. Are the digital platforms: Usable? Credible? Engaging?
5. What are the strengths of their online approach?
6. What recommendations do you have for improvement?
Use the readings and lecture videos to support your recommendations.
Some concepts you could use as a basis for your analysis include:
- What attitudes, beliefs, and values might influence how the target audience perceives the organization, based on its digital presence?
- Review the Elaboration Likelihood Model discussed in one of the lecture videos in this module. Is the organization encouraging the audience to elaborate on the organization's messages? Are they encouraging elaboration based on the central route, or peripheral route?
- What perceptions might the audience have about the digital channels of communication selected for the messages? How might those perceptions influence the way the audience perceives the reliability and credibility of the organization's messages? What are some additional steps the organization could take to establish credibility?