Problem
In a Monopolistic Competitive market, a firm is a price setter, but since there are many close substitutes to the product, it needs to spend more money on advertisement in order to differentiate its brand from other brands. If Fixed Costs remains at $1,000.00 for Nike and $5,000 for Reebok, where are the firms' new profit maximization point, break-even point, and shut-down point?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.