Assignment: History Of Marketing
1. When was marketing first introduced to the healthcare field?
2. In today's environment, does healthcare organization use marketing as a way to change their public perception or to increase revenue?
3. Are negative actions (ex: employee terminations, healthcare fraud) promoted quicker than positive (ex: company donations, saving a sick child) appraisals? Why? Can a good marketing campaign improve a terrible image?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.