1. When Wal-Mart customizes its merchandise store by store to meet shopper needs, it is practicing ________.
a. social segmentation
b. individual marketing
c. psychographic marketing
d. local marketing
e. niche marketing
2. Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?
a. more-for-less
b. less-for-much-less
c. all-or-nothing
d. same-for-less
e. more-for-the-same
3. Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.
a. unknown by; desired by
b. too large; undesirable to
c. unimportant to; overlooked by
d. disappointed by; geographically far from
e. unimportant to; desired by
4. When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.
a. segmenting
b. concentrated marketing
c. mass marketing
d. market targeting
e. differentiation