Discussion Post: Psychology
Surveys and questionnaires are common tools used in social research, and when there is a large enough sample, with replicated studies, they can provide useful information. Surveys in scientific research often have every item validated by a panel of experts in the field. Observation might mean singling out one behavior, such as buying. An example would be of a study where some people are given a free sample and others are not; then the rate of buying in each group is measured.
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