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When should a company consider an exclusivity relationship


Problem

This question is considering these two HBS cases:

• Cola Wars Continue: Coke and Pepsi in 2010 (Authors: David Yoffie): 9-711-462

• Domino's Pizza case (Authors: David Bell, Phillip Andrews, Mary Shelman): 9-512-004

Consider the Dominos and Cola cases and explain, conceptually, when should a company consider an exclusivity relationship with a supplier and/or buyer?

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Operation Management: When should a company consider an exclusivity relationship
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