1. When selling paper products to a B2B market, the paper market would most likely be considered a(n) __________ market.
-horizontal
-normal
-escalated
-stair step
-vertical
2. When evaluating alternatives, consumers tend to use short-cuts to rank their choices by using:
-friends and family
-noncompensatory models
-gut-level instinct
-compensatory models
-swot matrixes