When purchasing products consumers generally follow the


When purchasing products, consumers generally follow the consumer decision-making process. Review this process in your text. Then think of a product you purchased that involved extensive decision making. Name the product and describe your experience in terms of the five stages of the consumer decision-making process. (You can find this process in Ch. 6). Fully explain what you were considering at each stage of the purchase

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Operation Management: When purchasing products consumers generally follow the
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