1. When preparing the introduction to a presentation, you want to draw in the audience from the start. In your own words, discuss two of the author's methods to capture the audience's attention. For one of those methods, give an example that attempts to follow that method.
2. Consider this scenario: A firm acquires a strategically related target; there were no other bidding firms. Under what conditions, if any, can the firm that acquired this target expect to earn an economic profit from doing so?
3. Identify and discuss some reasons why communications fail.