Assignment: Media Differentiation Presentation
Discuss the pros and cons of using the following media in an ad campaign:
1) Print
2) Billboard
3) Radio
4) Television
5) Social Media (Facebook, Twitter, etc.)
6) Digital (Google, websites, etc.)
Include the following information for each medium on the list:
1) When might you use each form of media?
2) What are the pros of each form of media?
3) What are the drawbacks to each type of media?
4) Which audience(s) would be most suitable for each type of media?
Create a 12 to 15 slide Microsoft PowerPoint presentation with detailed speaker's notes
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.