1. Bob is out of popcorn and Junior Mints, so he goes to the store to buy more. This example would fall under which type of problem-solving activity?
Gastronomical problem solving
Extensive problem solving
Limited problem solving
High-involvement problem solving
Routine problem solving
2. When marketing a brand extension, why doesn’t “me too” positioning work as an effective positioning strategy?
Competitors may have a lower cost structure.
Imitation is the sincerest form of flattery.
Competitors are just too difficult to copy.
It does not give consumers a reason to change.
Customers do not want consistency.