1. When looking at the typical start-up strategy of a classic innovator, which of the following statements is not true?
Their market scope is a niche market.
Innovation only happens during the introduction phase of the life cycle.
They may use an elite supra-strategy.
Industry attractiveness is moderate to high.
2. _______ refers to the strategic combination of the four basic marketing mix elements.
The marketing program
The marketing plan
The strategic mix
Strategic control