When looking at customer relationship manager systems crm, Operation Management

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When looking at customer relationship manager systems crm

In 200 – 400 words, when looking at Customer Relationship Manager Systems (CRM), what are the competitive advantages and challenges they offer most enterprises? Then, how might this type of system assist in enterprises that offer a lot of self-service features, which are highly reliant on technology? Finally, how does scalability fit into all of this? Please integrate examples (not Amazon) as you develop your response.

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