1. The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe the five core business processes.
2. Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts?
3. When Incorporating adaptive change theory, describe how this change is an adaptive change in the business atmosphere.
4. Have you ever been asked to create a Gantt chart only to find that someone thinks this one thing is the project plan? Why do you think this is?