1. When evaluating and investigating either a franchise or an existing business, who are the professionals you should involve in this process and why.
2. How would you organize a project to develop a complex new product such as a new color fax–copy–scanner–printer machine? How would you organize if the product was simpler, such as a new flash drive?
3. Suggest ways in which marketers prepare themselves to handle unique marketing challenges and different customer characteristics that are encountered in international business.