Problem
Marketing project (New product development project)
Product is a water bottle with filter and fruit flavour infusion. Bottle made out of co polyester, recycled plastic.
The product we are developing is a filtering and eco-responsible water bottle that can be used by people who want to improve their water consumption.
To target consumers like Environmentally-conscious consumer, Sporty consumer, Busy-life consumer, Budget-friendly. Economically conscious consumer
Target - Active people who are environmental conscious. (Any age group).
Need help with the "Implementation"
A specific and detailed sequence and timeline of key marketing plan steps ?
For example. When does your company develop its product? Secure distribution? Launch its product?
Run its various advertisements? Introduce a sales promotion? Expand to the new market? Consider all of the important steps in your plan.