Assignment task:
Watch "Toxic Sludge is Good for You" and "Last Week Tonight with John Oliver - Native Advertising" read the article "3 Examples of How Public Relations Saved the Day" answer the questions & respond to two students. All of these resources are in the Learn about Advertising and Public Relations Industries.
1. How and when did public relations begin in the United States?
2. "Toxic Sludge is Good for You" revealed how Edward Bernays used public relations tactics to impact how society viewed women smoking. What did he do to influence this change?
3. What is a VNR and how do they affect our news content?
4. Describe an example from the video where public relations was used in an unethical way? (If don't think any of the examples were unethical explain why they were ethical.)
5. What is native advertising and how is it similar to public relations? What did the video suggest about viewers ability to recognize native advertising?
6. After reading the article, "3 Examples of How Public Relations Saved the Day" - in your opinion, which was the best example of public relations making a positive impact and why?