Q1. When developing a marketing planning strategy, which issues should be taken into consideration?
Q2. What is marketing audit? How is this performed?
Q3. What are co-operative objectives? How these are identified?
Q4. What could be the main aims of a promotional strategy?
Q5. Which approaches are used for evaluating marketing performance?
Q6. Discuss the steps involved in setting marketing budgets. Explain different methods used for developing marketing budgets.