Assignment
An organization may be linked to a CEO, public figure, or celebrity brand endorser. When consumers hear about the individual, they automatically make a connection with the brand or organization and vice versa.
This is advantageous when the "face of the company" is viewed positively. But when controversy strikes, that association can have a detrimental effect on the company and send it into crisis management.
Select a spokesperson or leader of an organization that did or said something which reflected poorly on the entity. It may be a news story that you recall, or you may conduct internet searches for an incident.
The paper will begin with a 2- to 3-sentence introduction and end with a 2- to 3-sentence conclusion. The body of the submission will be 2 pages in length and cover:
• Incident background
• Implication for the controversial figure
• How the company reacted
After an initial internet search for a scenario, use articles primarily from the Trident Online Library's full-text databases (such as Academic Search Complete, Business Source Complete, and/or ProQuest Central) to research the situation and write a 2½-page submission.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.