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When buying a new car what proportion of buyers only

When buying a new car, what proportion of buyers only considers one brand? When looking to buy a book online, how many sites do consumers visit?

When a household has access to forty television channels, how many do they usually watch in a week?
explain the reason for this typical behaviour.
How would you explain such findings to your boss?
How would you suggest that it could be determined whether these results were good or bad?

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