When a pharmaceutical company puts a new drug on the market, Operation Management

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When a pharmaceutical company puts a new drug on the market

When a pharmaceutical company puts a new drug on the market, it is often priced extremely high. The reason for this is to allow the company to recoup its multiple-year investment before the patent expires. This is an example of a first mover advantage. Do you agree with this practice? Why or why not?

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Operation Management: When a pharmaceutical company puts a new drug on the market

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Operation Management: When a pharmaceutical company puts a new drug on the market

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