In our PowerPoint presentation, “How and Why Consumer’s Buy,” ___(A – E)__ occurs when a consumer sees a significant difference between current state and ideal state. Marketers can develop ads that ___(F-J)___. (2pts for each answer)
Select from the column on the left for the first blank, and the column on the right for the second blank
A) need deletion
B) cue demand
C) problem recognition D) attitude circle
E) motive reverse
F) motive selection
G) stimulate problem recognition H) evaluation of alternatives
I) post-purchase evaluation
J) cue demand recognition