Whats their secret weapon or is all marketing strategy, Operation Management

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Whats their secret weapon or is all marketing strategy

Here's a question for you. Does a company always have to keep the competition in mind when when planning for the future? Can you think of any company that just forges full steam ahead without a thought as to what other companies are doing....and they are very successful? How do they do that? What's their secret weapon? Or, is all marketing strategy developed based on what the competition is or isn't doing?

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