Companies encourage customers to buy their products by using a variety of promotion tools, including advertising, personal selling, sales promotion, and publicity. Your task is to develop a promotion strategy for two products-the Volkswagen Jetta and Red Bolt soda. For each product, answer the following questions:
What's the purpose of the promotion?
What's your target market?
What's the best way to reach that target market?
What product features should you emphasize?
How does your product differ from competitors'?
Then describe the elements that go into your promotion mix, and explain why you chose the promotional tools that you did.