CASE STUDY
`Where's Irene and just exactly what is she up to?' The acquisition of Cadbury PLC by Kraft Foods, 2010 by Eric Clsseils
Answer the question from the case study :
1- What's is the strategy that is being practiced by the company?
2- How is the strategy being practiced in alignment to the challenges/requirements of the "external environment'?
maximum in 2 pages approximately 650 to 700 words