What you think advertising should promote your product, Marketing Management

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What you think advertising should promote your product

Assignment Problem:

Product: Sapporo Beer

Given your identified position in the product life cycle, outline what you think the advertising should be to promote your product. Explain the type and advertising objectives. What is the key message you are trying to share with your target audience? Specifically, what media form do you recommend for each?

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Marketing Management: What you think advertising should promote your product

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Marketing Management: What you think advertising should promote your product

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