Marketing Assignment
Respond to the following 4 topic areas on 4 PPT slides, based on the information you have in the HBS Case
Slide I: According to the case, what are the main issues that the Barbie brand is facing? What are the ongoing controversies about Barbie?
Slide II: What is the influence of Barbie on society? And what is your analysis of Barbie's repositioning efforts in connection to that?
Slide III: Develop a perceptual map* of the category and plot the various products/brands. Plot where you believe Barbie is currently positioned on the map. Choose your axes wisely as discussed in class.
Slide IV: What would you recommend that Mattel does next with the Barbie brand? Consider the changing trends for the industry, retailers, consumers, etc.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Download:- Case-Does-Mattels-Iconic-Barbie-Doll-Needa-Makeover.rar