Discussion Post: Web Analytics
Read the article "Fishing for B2B success: How to use AdWords to "land a big one"- Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B" Jacob Baadsgaard.
Are there a right way and a wrong way to use AdWords? What would you recommend to the business that you are working with to correctly implement this? No one wants to go down a rabbit hole without proper financial return. How can you ensure an appropriate return?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.