Discussion Post
Part A
A. Put together a structured focus group of 3 people who have the recent purchase of a similar big-ticket item in common (e.g., house, vehicle, television, higher education).
a. Find out how the model applies to the purchase through focus group findings.
B. Your focus group questions must measure how the consumers navigated the steps of the models to arrive at a purchase.
C. Compile the findings in a table.
a. The table should include pertinent demographic information about the participants.
b. Be sure to list the structured questions used in the focus group.
Part B
A. Interactive Reply I:
a. Analyze the focus group results of 1 classmate from the point of view of a marketing manager charged with selling the major purchase discussed.
b. Is there sufficient information?
c. What would you like to see in future studies?
B. Interactive Reply II:
a. Analyze the focus group results of 1 other classmate from the point of view of a marketing manager charged with selling the major purchase discussed.
b. Is there sufficient information?
c. What would you like to see in future studies?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.