Naylor Company had $151,200 of net income in 2013 when the selling price per unit was $164, the variable costs per unit were $104, and the fixed costs were $573,000. Management expects per unit data and total fixed costs to remain the same in 2014. The president of Naylor Company is under pressure from stockholders to increase net income by $63,600 in 2014.
Assume that Naylor Company sells the same number of units in 2014 as it did in 2013. What would the selling price have to be in order to reach the stockholders' desired profit level?