Problem
Tom's Shoes was one of the 1st businesses to use sustainability (you buy one of their shoes, and they give a pair of shoes to a needy person) as a source of competitive advantage. However, as the video shows, this is no longer working. What would if you were the CEO of Tom's Shoes (referring to the videos about corporate strategy, blue ocean, and non-profit strategy, as well as any other one you want to reference)?